Winning at New Products 5ED

$40.99 (inc gst)

1 in stock

1 in stock

SKU 9780465093328

Additional information

Author

Cooper, Robert

Format

Paperback

Pages

448

Publisher

HACHETTE

Overview For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.